Press Conference by LRADAC Foundation Kicks Off Rock for Recovery Campaign

September 11, 2019

First Lady McMaster Joins Local Leaders and Recovery Advocates in Observance of National Recovery Month, September

Columbia, SC – LRADAC Foundation recognized National Recovery Month (NRM) and launched its annual Rock for Recovery Campaign during Sept. 11 press conference held at the State House. First Lady Peggy McMaster stood alongside recovery advocates in support of the observance. Conference presentations addressed the importance of building a recovery supportive community and spreading a message that recovery from substance misuse is possible.

“We are pleased to be here today and honored to celebrate this event in recognition of September as National Recovery Month,” said Gayle Aycock, LRADAC President and CEO. “For 40 years, LRADAC has been a tremendous resource in the community for the prevention, intervention and treatment of substance misuse. With its dedicated staff, LRADAC has been assisting in the recovery journeys of thousands of individuals and families in Lexington and Richland Counties. It is my pleasure to bring awareness to this important topic that affects so many families and businesses in our community.”

It is the goal of LRADAC and its foundation to connect people all over the Midlands with outreach initiatives through the signature Rock for Recovery campaign. The campaign meets an expressed community need of increasing social awareness surrounding substance misuse. With community support and funding, LRADAC’s foundation can achieve its mission of reducing substance misuse as a leading cause of family collapse and harm to children by offering a wide array of prevention, treatment and intervention programs.

Scott McClelland, Elliott Davis shareholder and valued partner of LRADAC, also addressed the community’s role in celebrating NRM, Rock for Recovery and the importance of reducing the stigma around substance misuse. “Whether it’s volunteering our time, sharing our resources, or supporting organizations like the LRADAC Foundation, we want to help enrich the lives of others and make our communities even better places to live and work,” said McClelland.

During the conference, Elliott Davis was recognized for being the founding presenting sponsor of the Rock for Recovery benefit concert. The event will take place on September 26, 2019 from 5 to 10 p.m. at BullStreet District’s new Central Energy venue. Acts include Sister Hazel, DEPARTURE: The Journey Tribute Band, UNISOGHN and a special appearance by Jim “Soni” Sonefeld of Hootie and the Blowfish. All proceeds from concert ticket sales, merchandise and the silent auction will be donated to the LRADAC Foundation Recovery Scholarship Fund.

For more concert information or to purchase a ticket visit:

In addition to the benefit concert, Rock for Recovery volunteers will be stationed in rocking chairs around the Midlands. The LRADAC Foundation welcomes community members to visit one of the following rocking stations to show their support. Rocking dates, times and locations:

  • Sept. 13: Rocking at Open Door Personnel, Dutch Square Blvd., Columbia, 10 a.m. to 12 p.m.
  • Sept. 16: Rocking at Compton’s Kitchen with West Columbia Mayor Pro Temp, Tem Miles, West Columbia, 10 a.m. to 1 p.m.
  • Sept. 17: Rocking at Meridian Building & Mass General Store, Main Street, Columbia, 10 a.m. to 1 p.m.
  • Sept. 19: Rocking at Meridian Building & Mass General Store, Main Street, Columbia, 10 a.m. to 1:00 p.m.

The campaign celebrates the beauty of recovery while increasing community understanding surrounding substance misuse. Additionally, the campaign serves as a vehicle to raise funding for LRADAC Foundation programs, such as the Recovery Scholarship Fund. Donations help ensure that all individuals and families seeking an opportunity to turn their lives around can do so at LRADAC. To learn more or donate to the cause, visit:

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LRADAC is the designated alcohol abuse and drug abuse authority for Lexington and Richland Counties of South Carolina. The public, not-for-profit agency offers a wide array of prevention, intervention and treatment programs in locations convenient to residents of both counties. The agency has a budget of approximately $10 million and serves more than 5,000 clients per year.