LRADAC Announces Red Ribbon Week Contest, Reel Scripts for Real Change

October 8, 2018

Columbia, S.C. — The LRADAC Reel Scripts for Real Change contest will take place during October 2018. The purpose of the contest centers on student recognition and participation during National Red Ribbon Week to promote healthy lifestyles, with its core message of “steering clear” of alcohol, tobacco, and other drugs. This competition aligns with the goal of LRADAC’s prevention department to encourage self-expression by our youth and for our youth.

Richland and Lexington school district youth are invited to engage in a friendly competition amongst neighboring middle and high school students by demonstrating their creativity through a 30-second PSA or a short spoken word piece. Student submissions should express their thoughts on this year’s theme, “Life is Your Journey. Travel Drug Free.” Voting will take place the week of November 5. Winners will be announced the week of November 12.

“As a retired law enforcement officer, I have witnessed many young lives ruined because of alcohol and drug misuse,” said Kimberly Myers, LRADAC Youth Prevention Specialist. “It’s refreshing to be on the prevention side of the spectrum educating youth about the dangers of alcohol, tobacco, and other drugs while they are young because it makes a difference.”

Red Ribbon Week is the Nation’s oldest and largest drug prevention program that reaches millions of Americans throughout the last week of October each year. In observance of this week-long campaign, millions of Americans will wear red ribbons to symbolize their commitment to drug prevention, spreading awareness, advocacy, and resources.

For more information about contest rules and regulations, visit and click the 2018 REEL Scripts for REAL Change event.

LRADAC is the designated alcohol abuse and drug abuse authority for Lexington and Richland Counties of South Carolina. The public, not-for-profit agency offers a wide array of prevention, intervention and treatment programs in locations convenient to residents of both counties. The agency has a budget of approximately $10 million and serves more than 5,000 clients per year.